30/11/2023

What’s in a name

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Before I had cleared up my departure Blenheim was sold. Miller Freeman, a San Francisco based publishing and exhibitions’ company had been acquired by United News & Media in the UK during 1985. Now they acquired Blenheim for £592m.

Almost on my last day I was invited to a meeting held at the top of the old Derry & Toms building. It proved bizarre because they were at great pains to suggest that the two operations would merge seamlessly. The two principals made a presentation and Staffan Svenby was presenting his vision of ‘Sector Strategies’ and Marshall Freeman’s pitch was instead focused on ‘Market Forces’. I believe I was among the first to notice that they were both applying their own initials to their theory’s title. Hilarious, I left the next day.

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