17/08/2022

1911, Turin IT – Esposizione internazionale dell’industria e del lavoro

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1911 Turin

Name:Esposizione internazionale dell’industria e del lavoro
International Exposition of industry and labour
Dates:29 Apr – 19 Nov 1911
Days:205 days
Venue:Parco del Valentino, beside the river Po
(as were 1884, 1885, 1902 before it,
and later in 1924 – 100 ha (247 acres) / 250,000 sqm
Theme:Industry and labour
Exhibitors:15,000 exhibits from 37 countries
Awards:No data
Visitors:7,409,145 – admission 0.5 lira
Legacy:No data
Official Turin 1911 Logo

The organiser was T Villa, and the architects were P Fenoglio, S Molli, G Salvadori di Wieshenoff. It was focused on work and labour because another fair, the Rome Exhibition of Art had opened on 27 Mar 1911. Further another Rome exhibition was planned for May with archaeology and ethnography as its theme.

The opening ceremony was held on 30 Apr 1911 in the Palace of Festivals by the King and Queen of Italy. Though a cold spring and a general strike had caused significant delays, such that the British pavilion did not open until 19 May.

Parco del Valentino

This was the only universal exhibition held in Italy. Its location was the Parco del Valentino which was also used for previous and future fairs – 1884, 1885, 1902 and 1924.


Railway poster
Turin Exhibition 1911
Official Guide

There were 30 participating countries: Argentina, Austria-Hungary, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Denmark, Ecuador, France, Germany, Great Britain and Ireland, Greece, India, Italy, Japan, Mexico, Netherlands, Nicaragua, Persia, Peru, Russia, Serbia, Siam, Spain, Switzerland, Tunisia, Turkey, United Kingdom, United States and Uruguay. (Those emboldened had pavilions)


Ottoman pavilion

Serbian pavilion

Siam pavilion

The Ottoman pavilion was designed by Léon Grekian. The Hungarian 6,000 sq m pavilion was designed by Emil Töry, Maurice Pogány and Dénes Györgyi to be Art Nouveau, on the left bank of the River Po and featured Art Nouveau, the Siamese pavilion, designed by Mario Tamagno and Annibale Rigotti, had a multi-coloured roof and a golden dome.

There were also pavilions for Art Applied to Industry, Fashion, Festival and Concerts, Italians Abroad, Machinery, the Modern City, an Alpine Village including a Model Hotel, and a pavilion for the Newspaper.

Cities that had avilions were Catania, Marseille, Paris, Siracusa and Turin, the cities of and , plus a Pavilion of the were situated about the site.

One specail feature of the event was the Plaza of the Cascades.

It attracted 7,409,145 when Turin’s population was just 500,000.

The artefacts collected for the event were distributed through institutional archives and private collectors.

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Back to 1910, Brussels BE – Exposition Universelle et Internationale de Bruxelles
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